Inter-Change
 

Pete's Wicked Ale & Rob Zombie

The Wicked Will Get You! Pete's Wicked Ale and Rob Zombie Team Up to Rock Halloween

August 2002 (Newstream) -- Pete's Brewing Company has joined forces with Lion's Gate Entertainment, Spencer Gifts and Geffen Record to deliver the power of rock superstar Rob Zombie in a multi-faceted sales promotion that's sure to crank up the excitement this Halloween.

Beginning September 23rd, Pete's Wicked Ale energizes stores and bars with a full array of mesmerizing point of sale materials. Consumers will get a glimpse of Rob Zombie's "House of 1000 Corpses" movie and a National Sweepstakes that culminates with the world movie premier in Los Angeles.

"This holiday was born WICKED!" says Charley Mays, assistant brand manager, "Halloween runs through Rob Zombie's veins and his heart-pounding rock will get everyone in the Wicked spirit this October."

In-store merchandise for Pete's "The Wicked Will Get You!" Halloween promotion includes a six-foot tall Rob Zombie cutout with eyes that "watch you" as you pass by, along with header cards, danglers, static clings, banners, table tents and coasters. Header cards incorporate a tear pad with exclusive Spencer Gifts offers good for rebates on Spencer's merchandise and/or an interactive CD-ROM featuring Rob Zombie's music and House of 1000 Corpses movie clips, no beer purchase required.

To top it all off, Pete's Wicked will send the national sweepstakes winner to see Rob Zombie's House of 1000 Corpses movie premier. The Grand Prize winner and friend will jet out to the premier and meet Rob in person. Throughout October, consumers enter via www.peteswicked.com where they can register for a chance to win instant prizes and be automatically entered into the Rob Zombie grand prize trip. Hundreds of prizes including Spencer Gifts $50 gift cards, autographed Rob Zombie merchandise and Wicked Ale T-shirts and Bottle Wraps will be awarded online to consumers.

Founded in 1986, Pete's Brewing Company has grown to become a major U.S. craft brewer. Pete's currently produces seven beers including their flagship Pete's Wicked Ale, America's Original Brown Ale, three seasonal products, Pete's Wicked Summer Brew, Pete's Wicked Oktoberfest and Pete's Wicked Winter Brew as well as three additional year-round beers, Pete's Wicked Strawberry Blonde (2002 BIIA gold medal winner); Pete's Wicked Helles Lager (gold medal winner 2001 Great American Beer Festival and 2002 BIIA gold medal winner); and Pete's Wicked Red Rush (bronze medal winner 2001 Great American Beer Festival).

For more information about Pete's Wicked please visit www.peteswicked.com.